REMOTECDStart a project
REMOTECD

Independent creative direction

Start a project Book a consultation · $275info@remotecd.com
Independent creative directionPersonality. Voice. Presence.
Abigail in a denim suit and white shirt, working on a laptop while seated on a black couch

Brand personality by Abigail Petit

Your brand.
With personality.

I give brands a voice, a point of view and a presence people recognize. Then I bring that personality to life through characters, campaigns, words and visuals.

Start my project A short application. No payment or commitment.
Abigail Petit · Creative director & founderWork directly with the person behind the ideas.

01 / Personality in practice

You can see it.
You can hear it.

A different character in every brand. See how a point of view becomes a voice, a story and a recognizable presence.

Smoovy’s expressive news-anchor character at the studio desk

Smoovy / Brand personality

A grooming brand
with something to say.

I created and named Smoovy, then gave it a confident, playful voice. Its news-anchor character turns product stories into a world with an attitude of its own.

The personality
Confident. Playful. Outspoken.
How it shows up
Naming, packaging, character development, campaign copy and imagery.
Explore Smoovy

Characters, campaigns, product stories and digital experiences.

View the complete portfolio

02 / Beyond the campaign

Same product.
A stronger presence.

Personality also lives in the customer experience. For MLO Jewelry, website design, rewritten copy and an AI digital re-shoot brought one creative direction from the first impression to the product page.

Explore the MLO transformation
Before / AfterSwipe or drag to compare
MLO Jewelry website after the RemoteCD faceliftMLO Jewelry website before creative directionBeforeAfter
Abigail in a denim suit reviewing imagery and creative direction printouts
Behind the direction / Abigail Petit

03 / Working together

One creative director.
A clear direction.

I’m Abigail, the founder of RemoteCD. My background in styling, design, copy and commerce lets me carry your brand’s personality through every part of the work. You work directly with me from the first idea to its expression.

  1. Define who your brand is.We get clear on your audience, point of view and the personality that belongs to your business.
  2. Give it a voice and a visual world.I develop the language, character concepts and creative direction around that personality.
  3. Bring it into the work.We carry that direction into the campaign, content or website in your agreed scope.
Meet Abigail

04 / The investment

The right scope.
For your next chapter.

Start with creative direction, bring a campaign to life, or build a wider brand world. Each option begins with your brand’s personality. We’ll agree on the right scope together.

Campaign Blueprint

01

For a team that can produce the work and needs the creative direction.

$7,500creative development

The strategic foundation for your brand’s personality, voice and campaign direction.

What’s included
  • Audience, offer and positioning strategy
  • One developed campaign concept and story
  • Signature messaging and character concepts
  • Visual direction and sample executions
  • A campaign blueprint for your team
Discuss the Blueprint

Signature Campaign

Signature offer

For a brand that needs both the campaign idea and the finished creative.

$15,000campaign development

Your brand’s personality brought to life through original characters, language and campaign visuals.

What’s included
  • Everything in the Campaign Blueprint
  • Branded character or signature visual development
  • Campaign copy, headlines and social captions
  • Key visuals and agreed finished ad/social assets
  • A coordinated launch and creative testing plan
Discuss my campaign

Brand Universe

03

For a brand building a recurring world, a wider cast and connected stories.

From$30,000starting investment

An expanded world that gives your brand’s personality a cast, recurring stories and consistent creative rules.

What’s included
  • An expanded campaign strategy and narrative
  • Multiple characters and connected storylines
  • Recurring social and campaign content formats
  • A creative guide and coordinated launch assets
  • A 90-day rollout roadmap across agreed channels
Discuss my brand world

One agreed scope and two revision rounds. Asset quantities, formats, usage and timing are confirmed in your proposal before work begins. Filming, complex animation, paid media, website builds and ongoing campaign management are scoped separately.

You don’t have to choose alone.

Tell me about your brand. I’ll help you find the right starting point.

Help me find the right fit A short application. No payment or commitment.

05 / Before we begin

A little clarity.
Then, let’s talk.

Does my brand need a character or mascot?

No. Personality can live in your words, visual direction and customer experience. A character is one way to express it. We’ll decide what fits your brand.

Do I need to choose a package before applying?

No. Tell me about your business and choose “I’m not sure.” We’ll identify the right starting point and agree on scope, timing and investment before any work begins.

What happens after I apply?

I review your brief and respond within two business days with fit and next steps. Applying does not commit you to a project or payment.