Booking new brands for Q3

Text Abigail

Your brand is better with direction.

Creative direction that makes your brand
original and unforgettable — campaign to close.

Send me a text
Editorial portrait: a woman with curly hair seated in a chrome-and-leather chair, working on an iPad

(01) — Manifesto

Taste is a discipline.
Creative direction built for
brands that sell — marketing, copy,
ads & visual strategy —
from campaign to close.

rcd is the independent practice of a remote creative director for anyone who sells through their website — products, services or expertise. One point of view, zero bloat: art direction, conversion copy, ad creative, styling systems and AI image pipelines for brands that want to be remembered — from fashion, skincare and food to high-ticket services, practices and studios.

Led by Abigail Petit

Founder of costoomz.com, where she currently creative directs and operates the brand end to end. Featured in Teen Vogue and a season-one cast member of E!'s House of DVF, she is a seasoned stylist whose past work spans RCA, Sony, Universal, Nike, Wonderland Magazine, Hoorae Media (Issa Rae) and Reach Records (Lecrae Moore) — among others.

  • Costoomz
  • RCA
  • Sony
  • Universal
  • Nike
  • Wonderland
  • Hoorae
  • Reach Records

(02) — Selected Work

01 / 03

Hedo founder seated in a white blazer beside the product line displayed on a silver stump table

CEO Headshots — The Founder

01 / 06

Client / Hedo Skincare

A skincare brand, born whole — named, shot and shipped.

Brand creation for Hedo Skincare — company name, tagline, palette and creative direction, carried through CEO headshots, product photography and the campaign shoot as creative producer.

Role
Creative Director / Producer
Scope
Brand Creation, Naming, Campaign
Category
Skincare

(03) — Special / The Facelift

Same products. Same photos.
A brand people believe in.

Most websites don't need new assets — they need direction. Whether you sell products, services or expertise, I take what you already own and rebuild the whole experience around it, so the work finally looks like what it costs.

Before

mlojewelry.com ↗
Original homepage hero: a giant pink MLO logo circle pasted over a model wearing a starfish earring

After

View live ↗
Redesigned homepage hero: a model in profile framed by a white arch over the sea, wearing a shell and coral drop earring

Hero — logo pasted over a photo to a directed opening frame

01 / 05

Perceived price
CommodityPremium
First impression
TemplateEditorial
Copy
Specs & fillerBrand voice

The Facelift — flat rate

$3,500one-time

One brand, one flat fee, one launch. No retainer, no reshoot, no rebuild of things that already work — just the direction that makes the rest of it land.

Claim the facelift

Two builds per month

What arrives

  • Full site redesign built on your existing photography — no reshoot required
  • Brand-voiced copy across every page: home, about, offer and landing pages
  • Descriptions written to sell — up to 50 products, services or packages
  • Campaign-ready imagery and captions you can reuse in ads and on social
  • Trust architecture: proof, policies, FAQ and buying reassurance in the right places
  • Mobile-first build, launched and handed off ready to sell

(04) — Approach

01

Immerse

Archive deep-dives, reference walls, market and culture reads. I find the tension a brand should own before touching a single image.

02

Direct

Casting, styling, light, typography, motion. On set or fully remote — one voice across campaign, product and AI-generated imagery.

03

Systemize

Playbooks and AI pipelines your team can run without me — so the taste scales past the engagement.

  • Brand & Site Creative Direction
  • Marketing & Visual Strategy
  • Conversion Copy & Brand Voice
  • Ad Creative
  • AI Styling & Image Pipelines
  • Campaign & Lookbook

(05) — Investment

Engagement, priced to partner.

Project

$225/ hour

For defined, one-off creative direction. Concepting, reviews and feedback billed as engaged — ideal for a single drop or campaign moment.

  • —Creative direction
  • —Art & styling direction
  • —Async reviews & feedback
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Monthly Retainer

Preferred
$8,500/ month

Ongoing creative direction for an active rollout. A strategic partnership across concept, styling, copy oversight and visual direction.

  • —Everything in Project
  • —Campaign strategy & copy oversight
  • —Standing calls & priority turnaround
  • —AI styling & image pipelines
Start a conversation

Full Engagement

$11.5–14k/ month

Embedded, full-time-equivalent direction for the length of a campaign — the equivalent of a $140–170k/yr in-house lead, on contract.

  • —Everything in Retainer
  • —Dedicated availability
  • —Team & vendor collaboration
  • —Playbooks that scale past the engagement
Start a conversation

Rates assume creative direction, campaign strategy, copy oversight, visual direction and collaboration with internal or external creative teams. Production, media buying, photography, video, travel and licensing are quoted separately.